Why don't people use multicookers in Europe and America?
It is perhaps difficult to imagine a modern kitchen without a multicooker. She appeared on our market relatively recently, but managed to win the hearts of housewives.
IMPORTANT! According to the most read source on the Internet - Wikipedia, a multi-cooker is a kitchen household electrical appliance that cooks food in an automatic/semi-automatic mode.
The algorithm of work is simple: find an interesting recipe, add ingredients, set the program, and get the dish.
The multicooker, as we are used to seeing it, appeared in the 90s of the last century. The designer is Canadian of Chinese origin Robert Wang. So he solved the problem of feeding his large family healthy food with minimal time.
According to him, the resulting device is the result of experiments with the Crock-Pot pressure cooker, popular at that time, to which electronic filling was added. A year and a half and $300 thousand were spent on the work.
The content of the article
What causes the popularity of the multicooker in Russia?
Experts express different opinions about the reasons for the popularity of multicookers in our country. I like the version of one forum member. In her opinion, the roots of popularity should be sought in Russian folk tales.There is a magical object - a self-assembled tablecloth, on which everything appears ready-made. Probably, this is where the desire to have an all-at-once-quick-cooking pan comes from. You just throw in the ingredients, press a couple of buttons and that’s it - welcome to the table! Moreover, it will also notify you when it’s time to wash your hands and pick up your forks and spoons.
No wonder the advertisement says that it working women need it because it can cook tasty, healthy food without the risk of burning.
Why are multicookers not popular in Europe and America?
The device, which has become commonplace in Russian kitchens, has a completely different history in European countries and the USA.
Reasons for the lack of demand for multicookers
It so happened that all new products begin their march around the world from America and Europe. The difference with our country is usually no more than six months. If our housewives first tried a multicooker in the early 2000s, then why don’t German or Danish women still use such a convenient appliance?
There are several reasons for this phenomenon.
Conservatism
The absence of a multicooker, for example, in a German woman’s kitchen can be explained by natural conservatism. The Germans are a meticulous, punctual people; they hardly allow anything new into their measured lives. They are accustomed to saving, counting every euro, so that later on vacation they will not deny themselves anything. They did not spend money on things they could do without.
Concerns
The next argument can be considered concern for the environment and your health. The devices use Teflon coating. Scientists have proven that when heated above 200° C, they release substances harmful to humans and nature. If, when cooking in a frying pan, these substances escape (for example, into the atmosphere), then here, in a confined space, they are mixed with food.This is a strong argument, but devices are also sold without Teflon coating.
Cooking less at home
This is probably the main reason. Foreigners don't cook at home that much, like us. They actually go to the restaurant for dinner often. And the semi-finished products that they use can be heated without a slow cooker.
Lack of marketing promotion
A good marketer, if desired, will prove to any housewife that without this kitchen unit her life will not be complete. If this does not happen, it means that not all housewives abroad have yet been reached by “smart pot” sellers.
Using other devices
European women, like any other housewives, use the household appliances they have:
- rice cookers;
- electric pans.
Changing attitudes towards slow cookers in America
However, recently in the United States the attitude towards the devices we are used to has begun to change.
“Cooking has never been so easy. I can’t imagine life without this pot!” “They (multi-cooker owners) are crazy,” says the restaurant’s chef. “They threw away the pans and pots, they don’t need stoves!” Such comments are increasingly appearing on specialized forums.
REFERENCE! The number of owners of Instant Pot multicookers on Facebook has exceeded one and a half million, there are groups (almost 200 thousand participants) where they exchange recipes, discuss, and recommend.
It is now. And three or four years ago, only people from post-Soviet countries used them. What happened in the States?
How the slow cooker conquered America
- year 2013. Walmart offers several brands. There is practically no demand for them. About 500 units were sold during the year. Experts explained: people in America adhere to modern views, they do not cook at home. They don't need slow cookers.
- Robert Wang decided to promote the product through social networks. He sent several hundred devices to famous bloggers, counting on positive reviews and reviews. It worked.
- In the middle 2014 a group was created on Facebook where the owners of the gadget discussed diets and offered recipes. With the help of Mark Zuckerberg, who took up promotion, the product gained enormous popularity. The group today numbers about 2 million members.
- IN 2015 sold more than 100 thousand samples, they started talking about a new device. Next year, 200 thousand were purchased on Amazon alone, in 2018 - about 300 thousand.
And although today three-quarters of American families are not ready to purchase a new device, experts suggest that in the near future there will be significantly fewer such families.
I am delighted". A rice cooker is a prototype of a multicooker, which is an integral attribute of all Japanese and Korean families. And the rice cooker was invented not in the 90s, but much earlier.
“...why don’t German or Danish women still use such a convenient household appliance...”
It's really strange))
After all, the storyteller Andersen told the Danes about the slow cooker in his fairy tale “The Swineherd.”
I love my multicooker, I cook everything in it, even baked goods.
I would not link the frequency of use of the device to national characteristics. It all depends on the lifestyle and preferences of a particular family. For example, a multicooker helps me out at the dacha. You start it and calmly go into the garden. There is no need to keep track, once you finish your work, lunch awaits you. Cooks milk porridge brilliantly. Only in it does the rice turn out fluffy. There is no need to skim the foam from the broth. Those who care about this will use it.
Teflon is used in the Czech miracle frying pan Romeska, which is popular throughout Europe.
Teflon is used in expensive Japanese and South Korean multicookers (both by famous brand companies and for their domestic market).
Our vaunted ceramic coating is nothing more than the same polymer as Teflon, but a small addition of river sand during production gives the right to use such a pleasant word “ceramic” - a marketing ploy. But in fact, this coating is of worse quality than real Teflon, so many housewives throw out “ceramic” frying pans after a few months because food starts sticking to them and consumers still step on the same rake.
In addition to Teflon and “ceramics”, there are many other coatings, there are those that are much better than “ceramics”, but none has yet surpassed Teflon (unless, of course, compared with real Teflon, and not with that dubious coating that is passed off as Teflon) .
And you can burn out from environmentally friendly firewood.
Get burned
The Evzhopians just don’t have enough brains, so they don’t use them.
It’s especially funny about the release of harmful fumes from Teflon and mixing them with food in a confined space. But the author is not aware that the frying pans have lids. And the multicooker has a special valve for releasing steam. The multicooker also has a ceramic coating instead of Teflon. And the fact that in Europe they don’t use multicookers, do you know the prices for electricity there? They don’t really use heating there, and you’re talking about multicookers. Yeah, but various idiots squeal how bad everything is in Russia, and in their kitchen they have a whole battery of different electrical devices for cooking, and on vacation in Turkey they have the “All inclusive” option, whereas in drop-dead prosperous Europe, residents save on everything. They cannot afford housing, heating, or electrical appliances.
It's just that our women are mostly lazy and f*cked. They throw everything into an electric saucepan, at the end they get a wretched meal and are glad that they spent almost no effort, but there is something like dinner, you can poke a guy in the nose with it - the “housewife” was busy at the stove, I give some kind of tchotchke as a reward
Thank you
Yeah. Technological progress does wonders. There is no need to wash - I threw in the laundry, poured in some powder and pressed the button. The same goes for cooking in a slow cooker. Soon cars will be like this - tell the navigator where to go and press the “Start” button
As Zadornov said, “well, stupid!”
Teflon is used only in cheap models, while the bowl can be replaced with a ceramic or simply stainless steel coating. But 200 degrees, even in expensive models there is no such heating, a maximum of 170. And the self-assembled tablecloth is also nonsense. The tradition of Russian cuisine is the oven. And the stove cooks and stews. Fried food came from Western cuisine, where it was cooked over open fires and spits.